People today spend a lot of large part of their time online on social network platforms such as Facebook, Twitter, LinkedIn, Instagram, etc. As a result, content writing for social media has acquired increased importance. Such content is different from the regular content on websites since it is meant to encourage conversations and be shared. Depending on the type of social media platform, the length of the content also plays an important role. For instance, the content for Twitter needs to make an impact within 140 characters. Social media content writers also need to know the right hashtags to reach the target audience. The frequency as well as the exact time of posting matter a lot to ensure a post is well-received. Relevant content that is published when a large fraction of the targeted audience is online will naturally get a better response than posts in the wee hours.
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